PERAN SMGR PADA ESG DALAM MENARIK INVESTOR KEDALAM SEKTOR ENERGI BERKELANJUTAN

Abstrak

Environmental, Social, and Governance (ESG) implementation is increasingly becoming a major factor in investment decisions, especially in the sustainable energy sector. This study analyses PT Semen Indonesia (Persero) Tbk's (SMGR) role in ESG implementation and its impact in attracting investors to the sector. Using qualitative and quantitative approaches, this study evaluates SMGR's sustainability reports, environmental policies, and related investment trends. The results show that SMGR's strong ESG implementation increases its attractiveness to sustainability-oriented investors. The main contributing factors are the green energy transition strategy, resource efficiency, as well as the company's commitment to social responsibility. In addition, investors tend to have more confidence in companies with transparent and sustainable governance. This study confirms that companies with high ESG commitment have a greater chance of securing funding from institutional and retail investors. Therefore, an effective ESG strategy can be a catalyst in accelerating investment in the sustainable energy sector and supporting the transition to a green economy.