PERAN GEN Z DALAM MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS (SDGS) MELALUI SUSTAINABLE INVESMENT MENUJU INDONESIA MAJU 2045

Abstrak

This study aims to explore the active role of Generation Z in supporting the Sustainable Development Goals (SDGs) through sustainable investment towards a Golden Indonesia 2045. Generation Z, which is known to have a high awareness of social and environmental issues, has great potential to drive positive change through responsible business, consumption, and investment behavior. The narrative review method was used to collect and analyze data from various sources such as case studies, journals, and reports, in order to compile a comprehensive narrative about Generation Z's contribution to sustainable development. The results show that Generation Z has a strategic role in realizing the SDGs and the vision of a Golden Indonesia 2045 through sustainable investments that are aligned with their personal values. Good financial education and involvement in MSMEs are also important factors in improving investment literacy and promoting inclusive economic growth. This research provides strategic recommendations to maximize the contribution of Generation Z in the development of a green economy and the achievement of the 2045 Golden Indonesia vision.