DETERMINASI KUALITAS KEPUTUSAN INVESTASI MAHASISWA: PERAN ADOPSI ARTIFICIAL INTELLIGENCE, KETERLIBATAN KOMUNITAS INVESTASI DIGITAL, DAN FINANCIAL SELF-EFFICACY

Abstrak

Amid rapid digital transformation, students’ investment decisions are no longer driven solely by rational considerations but are increasingly shaped by technology, social environments, and self-belief. This study examines how the adoption of Artificial Intelligence (AI), engagement in digital investment communities, and financial self-efficacy influence the quality of investment decisions. Using a quantitative approach with primary data from questionnaires, the analysis applies multiple linear regression with classical assumption tests. The results show that all variables have a positive and significant effect, both partially and simultaneously, with financial self-efficacy emerging as the most dominant factor, surpassing technology and community influences. These findings highlight that investment excellence in the digital era is not only determined by technology or access to information, but also by individuals’ confidence in managing finances and making decisions. Therefore, strengthening self-efficacy is key to fostering adaptive, rational, and high-quality young investors.