FEAR OF MISSING OUT (FOMO) DALAM INVESTASI: DAMPAKNYA TERHADAP KEPUTUSAN INVESTOR MUDA

Abstrak

The purpose of this study is to examine how young investors' investing choices are impacted by FOMO (fear of missing out). Particularly among Generation Z, the rapid development of social media and digital technologies has influenced investment behavior. The fear of missing out on valuable opportunities leads many young investors to make hasty investment decisions. The method used in this study is a qualitative approach with a literature study, sourced from scientific journals, books, and relevant publications in the last five years, data analysis techniques were carried out descriptively by interpreting and comparing the findings of previous studies. The results of the study indicate that FOMO has a significant influence on investment decisions, where individuals tend to act impulsively, follow trends, and ignore risk analysis. In addition, FOMO also encourages investors to imitate the decisions of others without rational consideration. However, the negative impact of FOMO can be minimized by increasing financial literacy. Investors who have a good understanding of investment concepts and risk analysis tend to be able to control their emotions and make more rational decisions. Thus, financial literacy is an important factor in reducing the influence of FOMO and improving the quality of investment decisions.