Penguatan Kemampuan Petani Empon Empon Sebagai Pemasok Bahan Baku Agroindustri Jamu Di Sumowono Kabupaten Semarang

  • Didik Purwadi Fakultas Teknologi Pertanian, Universitas Gadjah Mada
  • Titi Rahayu Prasetian Fakultas Ekonomi Universitas Pekalongan
Keywords: spice farmers, swot, business development strategy


This study aims to analyze the condition of spice business people in supporting the herbal industry. This study uses descriptive analytical methods using primary data, including surveys, observations and interviews. SWOT analysis was used to formulate strategy to develop the ability of spice farmers to manage their business. The results showed that the right approach in developing the capability of spice farmers was through participation, through exploring the needs of farmers, formulate existing problems, and design appropriate solutions.