JURIDICAL ANALYSIS OF DOCTORS' BUSINESS PRACTICES AS SKIN CARE INFLUENCERS ON SOCIAL MEDIA
Keywords:
Doctor’s Business Practice, Influencer Skin Care, Social Media
Abstract
During the industrial revolution era, many doctors have embraced the opportunity to venture into skin care business practices, taking on roles as influencers. However, it becomes apparent that this influencer skin care business brings about both advantages and disadvantages. Despite doctors being expected to prioritize the quality of healthcare services, they often end up prioritizing profit alone. The objective of this research is to comprehend the regulation of skin care business practices carried out by doctors on social media, as well as the ethical and legal dimensions of these practices. The research employs a normative juridical approach with secondary data collection through literature review. The findings of this study are subsequently analyzed qualitatively. It is evident from the research that doctors essentially have the right to engage in skin care business practices. However, they are prohibited from acting as influencers if they prominently display their professional title or indicate their status as a doctor when the content they present is profit-driven for themselves and their company, and aims to influence the public to purchase skin care products. This may result in breaches of medical ethics and trigger conflicts of interest between personal gain and patient welfare. Although not explicitly prohibited by law, being an influencer in the skin care industry as a doctor can pose risks regarding ethical concerns and medical advertising regulations. In summary, doctors should refrain from excessive promotion on social media and must carefully select the content they wish to convey.References
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Andini, F. and Zulham, Z., (2023). Pertanggungjawaban Dokter Kecantikan terhadap Konsumen pada Informasi Produk Cream Wajah. Journal of Education Research, 4(2), pp.706-714.
Choi, Y.W. and Han, S., (2022). Content Analysis of Social Media Influencer Research in Korea. Journal of the Korea Convergence Society, 13(4), pp.163-170.
CNN Indonesia, (2025), “IDI larang Dokter Influencer Promosi Skin Care di Media Sosial”, Accessed on: https://www.cnnindonesia.com/nasional/20240305074955-20-1070474/idi-larang-dokter-influencer-promosi-skin-care-di-media-sosial (May 8, 2024).
Idrina, M., Astutik, S., Soekorini, N. and Cornelis, V.I., (2024). Tinjauan Yuridis Perlindungan Hukum Terhadap Pemilik Hak Merk Skincare Akibat Pelanggaran Merk. COURT REVIEW: Jurnal Penelitian Hukum (e-ISSN: 2776-1916), 4(01), pp.11-19.
Irawan, I., Azkiyah, L. N., Utomo, A. S., & Warhamni, D. (2023). Doctor Tirta’s Branding As An Influencer In The Telemedicine Program. Jurnal Mutakallimin: Jurnal Ilmu Komunikasi, 6(2).
Joshi, M., Korrapati, N.H., Reji, F., Hasan, A. and Kurudamannil, R.A., (2022). The impact of social media on skin care: a narrative review. Lviv clinical bulletin, pp.1-2.
Kassam, S., & Freeman, L. (2023). The Role of Nutrition in Cancer Prevention-Should You Listen to Your Doctor or Influencer?. American Journal of Lifestyle Medicine, 17(2), 194-197.
Kurniawan, D. and Putri, S., (2023). Business Plan for Beauty Care in Lampung Metro City. Fidusia: Jurnal Keuangan Dan Perbankan, 6(2).
Lei, L., & Hu, S. (2023). Do peers really influence doctors' knowledge contribution behavior? Evidence from online health communities. Aslib Journal of Information Management.
Maddox, J. (2023). Micro-celebrities of information: mapping calibrated expertise and knowledge influencers among social media veterinarians. Information, Communication & Society, 26(14), 2726-2752.
Maulani, I., & Aryono, A. (2021). Social Media Use Assistance Based on ITE Law Against PKK Mothers Wangen Village, Polanharjo Subdistrict. Veteran Society: Jurnal Pengabdian Masyarakat, 2(1).
Moraru, M. (2022). The Role of Medical Influencers in Raising Health Credibility in Romania. Journal of Media Research-Revista de Studii Media, 15(43), 26-42.
Muchtar, H., (2015). Analisis Yuridis Normatif Sinkronisasi Peraturan Daerah dengan Hak Asasi Manusia. Humanus, 14 (1), 80–91.
Nafliana, E.A., (2023). Penegakan Hukum Terhadap Influencer Yang Mengiklankan Produk Kosmetik Ilegal Pada Platform Media Sosial Instagram Di Wilayah
Kepolisian Resor Kota Pekanbaru. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(5), pp.1419-1432.
Nugrahaningsih, W., & Nugroho, N. T. (2024). Analisis Yuridis Pemanfaatan Aset Kripto untuk Kepentingan Investasi dan Transaksi di Indonesia. Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik, 1(2), 104-115.
Prastyanti, R. A. (2023). Perlindungan Hukum Bagi Pengguna Layanan Fintech Lending Syariah Di Indonesia. Jurnal Ilmiah Ekonomi Islam, 9(3), 4029-4037.
Prayuti, Y., Astoyo, L., Haryanto, G., Ambarwati, E. and Prajany, J.J., (2023). Tanggung Jawab Dokter Kecantikan Dalam Perjanjian Terapeutik Dikaitkan Dengan Hak Konsumen. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 3(2), pp.1927-1934.
Smiddy, M. P., Murphy, O. M., Savage, E., & Browne, J. P. (2019). The influence of observational hand hygiene auditing on consultant doctors’ hand hygiene behaviors: A qualitative study. American journal of infection control, 47(7), 798-803.
Suyatno, A., Suhatmi, E. C., Muhtarom, M., & Sulistyo, H. A. (2023). The Influence of Job Conflict and Job Stress on Teacher Performance (Study on Mutiara Bunda
Kindergarten Teachers Karanganyar Regency). In Proceeding of International Conference on Science, Health, And Technology (pp. 255-259).
Tan, Y., Geng, S., Chen, L., & Wu, L. (2023). How doctor image features engage health science short video viewers? Investigating the age and gender bias. Industrial Management & Data Systems, 123(9), 2319-2348.
Willis, E., & Delbaere, M. (2022). Patient influencers: the next frontier in direct-to-consumer pharmaceutical marketing. Journal of Medical Internet Research, 24(3), e29422.
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