BUSINESS MODEL ANALYSIS USING BUSINESS MODEL CANVAS APPROACH AND EMPATHY MAP ON IKAT BANDOEL WEAVING

Abstract

Introduction/Main Objectives: Kediri City is known as a city of industry, trade and services, apart from that, Kediri City is also known as a creative industrial city whose people have high creativity. One of the MSMEs involved in the creative industry in the Kediri City area is Bandoel Ikat Weaving. Weaving Ikat Bandoel was founded in 2007 by Mr. Edwin Wahyu Nugroho. Bandoel ikat weaving can survive until now because it has good quality woven fabric products with unique motif designs and the production process still uses traditional tools. Background Problems: The increasingly widespread business competition means that Bandoel Ikat Weaving craft business owners must start to improve, so that the Ikat Weaving craft business continues to run, an appropriate business model is needed. So the owner of the Bandoel Ikat Weaving business can apply the Business Model Canvas and Empathy Map so that his business runs well and can find out what consumers' needs or desires are. Novelty: This research aims to analyze the business model of Ikat Bandoel Weaving using the Business Model Canvas approach which consists of 9 elements and using an Empathy Map to determine the performance of Ikat Bandoel Weaving from the customer's perspective. After analyzing the research results, a new Business Model Canvas will be designed for the company. Research Methods: This research uses qualitative research with case studies. Data collection was carried out using in-depth interviews, observation and documentation. For data analysis, use the Business Model Canvas and Empathy Map analysis techniques. Finding/Results: The results of the Business Model Canvas analysis are Value Proposition by offering unique motif designs and providing the best service. The Customer Segment reaches Government Agencies, Education Services, Financial Services Authority (OJK), Health Services, and people who have financial capabilities. The customer relationship that is built is to maintain product quality as well as friendly service and fast response. Weaving Ikat Bandoel builds Channels online and offline. Key Partners include Toko Abidin, UD Warna Indah, Toko Anna, Tailors and Shoemakers. Then the Key Activities carried out start from purchasing raw materials to the production process. Key Resources include employee labor, business location and production equipment. Cost Structure consists of Purchasing Raffia Rope, Purchasing Yarn, Dyeing Paint, Equipment Maintenance, Sewing and Employee Salaries. And Ikat Bandoel Weaving gets Revenue Streams from Cloth Sales, Shirt and Dress Sales, Sarong Sales, Scarf Sales, Shoe Sales, and Bag Sales. Conclusion: So it can be concluded that Weaving Ikat Bandoel uses the Business Model Canvas approach which consists of 9 elements to analyze the company's business model as well as using an Empathy Map to find out consumers' views on the condition of Weaving Ikat Bandoel into a picture.