THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY ON CUSTOMER LOYALTY AT K-24 BUARAN PEKALONGAN PHARMACY
Abstrak
Digital developments have led business people to carry out further marketing by browsing through social media so that their products can be known to the public. Apotek K-24 Buaran is present on various social media to provide various insights regarding health information that can attract customers. The power of promotion through social media and quality of service has great wonders in increasing turnover and customer loyalty. Customers have more trust and have high hopes for supporting health. This research aims to determine the effect of social media promotion and service quality on customer loyalty at the K-24 Buaran Pekalongan pharmacy. This research uses quantitative research and is processed using SPSS multiple linear regression to analyze the questionnaire results obtained. The research results show that social media promotion and service quality have a significant positive effect on customer loyalty at the K-24 Buaran Pekalongan pharmacy.Referensi
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Sihotang, NS, Laoh, EOH, & Kaunang, R. (2022). The Influence of Social Media Promotion, Word of Mouth and Service Quality on Burger King Consumer Loyalty in Manado City. Scientific Journal of Business Management and Innovation , 9 (2), 477–490.
Simanjorang, EFS, & Chindi. (2022). The Influence of Price, Product Quality, Service Quality and Product Completeness on MSME Customer Loyalty (Study at the SAS Rantauprapat Aluminum Furniture Store. Journal of Management Accounting (JUMSI) , 2 (1), 102–115.
Sinambela, EA, & Mardikaningsih, R. (2022). Prices and product diversity and their influence on restaurant customer loyalty. Satyagraha Journal , 05 (01), 37–47. http://ejournal.universitasmahendradatta.ac.id/index.php/satyagraha/article/view/347/301
Wibisono, KO, & Susanto, H. (2022). The Influence of Promotion via Social Media and Electronic Word of Mouth on Customer Loyalty at the Asian Bowl Surabaya. PERFORMA: Journal of Management And Business Start-Ups , 7 (1), 44–56.
Aziz, Aminullah Abd, Agustinar, Yahya, M., & Azizah, N. (2023). Customer Satisfaction, Product Quality, and Perceived Value: Measuring Consumer Loyalty in Langsa City Coffee Shops. Student Scientific Journal , 5 , 189–208.
Damiyana, D., & Mulyanah, M. (2021). The Influence of Consumer Satisfaction and Loyalty on Increasing Sales on Social Media (Case Study on Kedas Beauty). JAB (Journal of Accounting & Business) , 7 (01), 55–66.
Darmawan, D. (2021). Achieving Customer Satisfaction and Loyalty Through Marketing Strategies Based on Experience (Case Study of Customers at Wong Solo Grilled Chicken Restaurant in Mojokerto). Journal of Business Management and Entrepreneurship , 1 (1), 1–14.
Effendy, ML, Sari, MI, & Hermawan, H. (2021). The Influence of Promotional Strategies Through Social Media, Service Quality, and Word of Mouth on Customer Loyalty at the Cak Kebo Coffee Shop. E-Journal of Business Economics and Accounting , 8 (2), 107. https://doi.org/10.19184/ejeba.v8i2.24805
Nanda, DS, & Kusnawan, A. (2023). The Influence of Service Quality, Price Perception, and Customer Relationship Management on ACE Hardware Indonesia Customer Loyalty. EMABI: Economics And Business Management , 2 (2), 1–7.
Permatasari, Y. (2021). Evaluation of Service Quality, Price and Product Variants on Pharmacy Customer Loyalty Through Brand Image as an Intervening Variable During the Covid-19 Pandemic. Thesis , 1–2.
Rahmawati, YO, Kusniawati, A., & Setiawan, I. (2019). The Influence of Customer Relationship Management and Service Quality on Yamaha Motorcycle Consumer Loyalty. Business Management and Entrepreneurship Journal , 1 (4), 102–115.
Sihotang, NS, Laoh, EOH, & Kaunang, R. (2022). The Influence of Social Media Promotion, Word of Mouth and Service Quality on Burger King Consumer Loyalty in Manado City. Scientific Journal of Business Management and Innovation , 9 (2), 477–490.
Simanjorang, EFS, & Chindi. (2022). The Influence of Price, Product Quality, Service Quality and Product Completeness on MSME Customer Loyalty (Study at the SAS Rantauprapat Aluminum Furniture Store. Journal of Management Accounting (JUMSI) , 2 (1), 102–115.
Sinambela, EA, & Mardikaningsih, R. (2022). Prices and product diversity and their influence on restaurant customer loyalty. Satyagraha Journal , 05 (01), 37–47. http://ejournal.universitasmahendradatta.ac.id/index.php/satyagraha/article/view/347/301
Wibisono, KO, & Susanto, H. (2022). The Influence of Promotion via Social Media and Electronic Word of Mouth on Customer Loyalty at the Asian Bowl Surabaya. PERFORMA: Journal of Management And Business Start-Ups , 7 (1), 44–56.
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