APPLICATION OF SUSTAINABLE BUSINESS MODELS: CASE OF DANONE-AQUA

Abstrak

Since 1999 the government has encouraged business actors to be able to consider what impact will occur in the decision-making taken when running a business in the surrounding environment. The Sustainable Business Model comes as a solution that encourages companies to always pay attention to the surrounding environment. Sustainable business models have become an increasingly important topic in today's global business. Climate change, natural resource depletion, and other environmental problems require strong and innovative actions from the business world. In this case, we conduct research on sustainable business models to be able to understand the concepts, practices, benefits, and challenges involved in making Danone-AQUA the object of our research. The research method used in this study is a qualitative descriptive method, which describes phenomena related to the Sustainable Business Model at Danone-AQUA. Based on the results of research that has been conducted, it can be seen that there are several positive impacts from the implementation of the Sustainable Business Model including protection of water resources, reduction of carbon footprint, and successful development of a circular economy. However, the Company cannot avoid potential negative impacts, among others, namely waste from maintenance of work equipment, mobilization activities of tools and materials, and exploitation of spring resources that cause a decrease in the number of groundwater resources.