STRATEGIES TO IMPROVE MSME PERFORMANCE WITH COLLABORATION
Abstrak
The purpose of this study is to know and explain the strategy to improve MSME performance with collaboration. The data of this study is MSMEs in Sukabumi City with a population of this study is food MSMEs in Sukabumi City, as many as 14,128 businesses so sampling was carried out using web.raosoft.com sample size, with an error rate of 10% so that a sample of 100 respondents was obtained. This study employed a quantitative, descriptive methodology. The dissemination of questionnaires to respondents in the form of questions is the strategy used in this study to collect data. In this investigation, the analysis method employed was simple linear regression analysis. The study's findings clarified why the collaborative method improved MSMEs' performance; of these, 61.2% had a positive and substantial effect, with the remaining 38.8% being influenced by other factors.
Referensi
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Ama, N. O., &; Okurut, F. N. (2017). Challenges MSMEs face and benefits in the adoption of open collaborative innovation: A principal component approach. Archives of Business Research, 5(7).
Arikunto, S. (2013). Scientific research procedure, a practical approach. Rineka Cipta.
Budiman, A. (2023). Analysis of The Effect of Collaboration and Product Innovation on Business Performance Through Information Technology on Msmes in DKI Jakarta. PalArch's Journal of Archaeology of Egypt/Egyptology, 20(2), 2409-2416.
Cuevas-Vargas, H., Camarena, J. L., & Velázquez-Espinoza, N. (2022). Sustainability performance as a result of frugal innovation. The moderating effect of firm size. Procedia Computer Science, 214(C), 141–148. https://doi.org/10.1016/j.procs.2022.11.159
Endang Purwaningsih, M. (2022). MSME sustainability development based on stakeholder participatory collaboration and independent campus freedom to learn policy. Journal of Positive School Psychology, 2317-2328.
Firmansyah, R. F. (2023, September). Facing MSMEs Opportunities and Challenges Through the Hexagon Linkage Strategy with the Penta Helix Model Approach. In Indonesian Annual Conference Series (pp. 272-277).
Fitriaty, F., Lubis, T. A., Elliyana, D., &; Saputra, M. H. (2023). Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi. Journal of Service Management and Marketing, 16(1), 97-110.
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163
Gangata, B., Dumenu, W. K., Munthali, C., & Darr, D. (2024). Business model, strategies and performance of baobab enterprises: Insight for the NTFPs industry. Trees, Forests and People, 16. https://doi.org/10.1016/j.tfp.2024.100573
Hendra, J., &; Hermawan, A. (2022). MSMEs Marketing Strategy During the Covid 19 Pandemic To Achieve Competitive Advantage. International Journal Of Humanities Education and Social Sciences, 2(3).
Hurdawaty, R., &; Tukiran, M. (2024). Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review. South Asian Journal of Social Studies and Economics, 21(1), 112-125.
Jatmiko, B., Udin, U. D. I. N., Raharti, R., Laras, T., &; Ardhi, K. F. (2021). Strategies for MSMEs to achieve sustainable competitive advantage: The SWOT analysis method. The Journal of Asian Finance, Economics and Business, 8(3), 505-515.
Jena, N. R., Thatte, L. R., &; Ket, V. G. (2018). Performance of the micro, small and medium enterprises (MSMEs) manufacturing sector in select states in India: The concept of MSME Manufacturing Business Facilitator (MSME-MBF) Index. Academy of Entrepreneurship Journal, 24(1), 1-22.
Junaidi, J., Lubis, Z., Effendi, I., Aulia, M. R., Utami, M. P., &; Supriatna, D. (2023). Strategy Enhancement Performance MSMEs Through PTPN III Partnership Program. Devotion: Journal of Research and Community Service, 4(2), 438-445.
Kadarisman, M. (2019). The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia. Cogent Business &; Management, 6(1), 1629096.
Kirom, N. R., Sudarmiatin, S., &; Hermawan, A. (2022). E-commerce strategy for msme innovation development in the new normal era. International Journal of Environmental, Sustainability, and Social Science, 3(1), 169-178.
Maulana, L. H. (2023). Improving SMEs Performance Based on Strategy Management. Technium Business and Management, 4, 67-76.
Pahlevi, R. W., &; Safitri, A. R. (2023). The system design of financial literacy, strengthening and taxation in creative MSMEs supports sustainable competitiveness. Journal of Management and Business Insight, 1(1), 9-18.
Purwanto, A. H. D., Nashar, M., Jumaryadi, Y., Wibowo, W., &; Mekaniwati, A. (2022). Improving medium small micro enterprise' (MSME) performance. International Journal of Advanced and Applied Sciences, 9(5), 37-46.
Ratnawati, K. (2020). The influence of financial inclusion on MSMEs' performance through financial intermediation and access to capital. The Journal of Asian Finance, Economics and Business, 7(11), 205-218.
Salim, M. N., Susilastuti, D., &; Rafiqah, I. W. (2020). Determinant of MSMEs performance and its impact on province GRDP in Indonesia. International Journal of Business, Economics and Management, 7(1), 1-13.
Soegoto, A. S., Soegoto, D. S., &; Pasha, M. S. (2020, March). Empowerment digital strategies for medium small enterprises. In Journal of Physics: Conference Series (Vol. 1477, No. 7, p. 072003). IOP Publishing.
Subagyo, Kumar, V., &; Ernestivita, G. (2020). Entrepreneurial parameters and performance of MSMEs in East Java province of Indonesia. International Journal of Business Innovation and Research, 23(2), 267-282.
Sudrajat, J., Rangkuti, A. H., Tjokrowerdojo, A. W., &; Morika, D. (2023). Indonesia's MSME Development Strategy through the Development of Higher Education Collaboration with the Government. In E3S Web of Conferences (Vol. 440, p. 03024). EDP Sciences.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sultan, A., Bhat, A., &; Gautam, K. (2021). Collaboration Competency as a Driver for Improving Performance of Small-Medium Enterprises in Resource Constraint Economies: An Exploratory Study. SCMS Journal of Indian Management, 18(4), 57-67.
Suparlinah, I., Purwati, A. S., Putri, N. K., &; Warsidi, W. (2019). Factors that influence MSME performance improvement (study on MSMEs of women entrepreneurs in Banyumas Regency). Acta Universitatis Danubius. Œconomica, 15(7).
Vedhathiri, T. (2020). Collaborative dissertation based on the human resources needs of MSMES to improve their competitiveness and to overcome the disruption. Procedia Computer Science, 172, 551-558.
Zahrah, N. A. (2024). The Influence of Collaborative Strategies in Promoting Increasing Sales Volume of Creative Industry MSMEs. Trending: Journal of Management and Economics, 2(2), 348-356.
Ama, N. O., &; Okurut, F. N. (2017). Challenges MSMEs face and benefits in the adoption of open collaborative innovation: A principal component approach. Archives of Business Research, 5(7).
Arikunto, S. (2013). Scientific research procedure, a practical approach. Rineka Cipta.
Budiman, A. (2023). Analysis of The Effect of Collaboration and Product Innovation on Business Performance Through Information Technology on Msmes in DKI Jakarta. PalArch's Journal of Archaeology of Egypt/Egyptology, 20(2), 2409-2416.
Cuevas-Vargas, H., Camarena, J. L., & Velázquez-Espinoza, N. (2022). Sustainability performance as a result of frugal innovation. The moderating effect of firm size. Procedia Computer Science, 214(C), 141–148. https://doi.org/10.1016/j.procs.2022.11.159
Endang Purwaningsih, M. (2022). MSME sustainability development based on stakeholder participatory collaboration and independent campus freedom to learn policy. Journal of Positive School Psychology, 2317-2328.
Firmansyah, R. F. (2023, September). Facing MSMEs Opportunities and Challenges Through the Hexagon Linkage Strategy with the Penta Helix Model Approach. In Indonesian Annual Conference Series (pp. 272-277).
Fitriaty, F., Lubis, T. A., Elliyana, D., &; Saputra, M. H. (2023). Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi. Journal of Service Management and Marketing, 16(1), 97-110.
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163
Gangata, B., Dumenu, W. K., Munthali, C., & Darr, D. (2024). Business model, strategies and performance of baobab enterprises: Insight for the NTFPs industry. Trees, Forests and People, 16. https://doi.org/10.1016/j.tfp.2024.100573
Hendra, J., &; Hermawan, A. (2022). MSMEs Marketing Strategy During the Covid 19 Pandemic To Achieve Competitive Advantage. International Journal Of Humanities Education and Social Sciences, 2(3).
Hurdawaty, R., &; Tukiran, M. (2024). Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review. South Asian Journal of Social Studies and Economics, 21(1), 112-125.
Jatmiko, B., Udin, U. D. I. N., Raharti, R., Laras, T., &; Ardhi, K. F. (2021). Strategies for MSMEs to achieve sustainable competitive advantage: The SWOT analysis method. The Journal of Asian Finance, Economics and Business, 8(3), 505-515.
Jena, N. R., Thatte, L. R., &; Ket, V. G. (2018). Performance of the micro, small and medium enterprises (MSMEs) manufacturing sector in select states in India: The concept of MSME Manufacturing Business Facilitator (MSME-MBF) Index. Academy of Entrepreneurship Journal, 24(1), 1-22.
Junaidi, J., Lubis, Z., Effendi, I., Aulia, M. R., Utami, M. P., &; Supriatna, D. (2023). Strategy Enhancement Performance MSMEs Through PTPN III Partnership Program. Devotion: Journal of Research and Community Service, 4(2), 438-445.
Kadarisman, M. (2019). The influence of government and MUI mediations towards marketing strategy of Warteg and its impact on developing MSMEs in Jakarta, Indonesia. Cogent Business &; Management, 6(1), 1629096.
Kirom, N. R., Sudarmiatin, S., &; Hermawan, A. (2022). E-commerce strategy for msme innovation development in the new normal era. International Journal of Environmental, Sustainability, and Social Science, 3(1), 169-178.
Maulana, L. H. (2023). Improving SMEs Performance Based on Strategy Management. Technium Business and Management, 4, 67-76.
Pahlevi, R. W., &; Safitri, A. R. (2023). The system design of financial literacy, strengthening and taxation in creative MSMEs supports sustainable competitiveness. Journal of Management and Business Insight, 1(1), 9-18.
Purwanto, A. H. D., Nashar, M., Jumaryadi, Y., Wibowo, W., &; Mekaniwati, A. (2022). Improving medium small micro enterprise' (MSME) performance. International Journal of Advanced and Applied Sciences, 9(5), 37-46.
Ratnawati, K. (2020). The influence of financial inclusion on MSMEs' performance through financial intermediation and access to capital. The Journal of Asian Finance, Economics and Business, 7(11), 205-218.
Salim, M. N., Susilastuti, D., &; Rafiqah, I. W. (2020). Determinant of MSMEs performance and its impact on province GRDP in Indonesia. International Journal of Business, Economics and Management, 7(1), 1-13.
Soegoto, A. S., Soegoto, D. S., &; Pasha, M. S. (2020, March). Empowerment digital strategies for medium small enterprises. In Journal of Physics: Conference Series (Vol. 1477, No. 7, p. 072003). IOP Publishing.
Subagyo, Kumar, V., &; Ernestivita, G. (2020). Entrepreneurial parameters and performance of MSMEs in East Java province of Indonesia. International Journal of Business Innovation and Research, 23(2), 267-282.
Sudrajat, J., Rangkuti, A. H., Tjokrowerdojo, A. W., &; Morika, D. (2023). Indonesia's MSME Development Strategy through the Development of Higher Education Collaboration with the Government. In E3S Web of Conferences (Vol. 440, p. 03024). EDP Sciences.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sultan, A., Bhat, A., &; Gautam, K. (2021). Collaboration Competency as a Driver for Improving Performance of Small-Medium Enterprises in Resource Constraint Economies: An Exploratory Study. SCMS Journal of Indian Management, 18(4), 57-67.
Suparlinah, I., Purwati, A. S., Putri, N. K., &; Warsidi, W. (2019). Factors that influence MSME performance improvement (study on MSMEs of women entrepreneurs in Banyumas Regency). Acta Universitatis Danubius. Œconomica, 15(7).
Vedhathiri, T. (2020). Collaborative dissertation based on the human resources needs of MSMES to improve their competitiveness and to overcome the disruption. Procedia Computer Science, 172, 551-558.
Zahrah, N. A. (2024). The Influence of Collaborative Strategies in Promoting Increasing Sales Volume of Creative Industry MSMEs. Trending: Journal of Management and Economics, 2(2), 348-356.
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