THE INFLUENCE OF PERCEIVED EASE, PERCEIVED RISK, AND ONLINE CUSTOMER REVIEW ON TRANSACTION INTEREST ON TRAVELOKA APPLICATION
Keywords:
perceived ease of use perceived risk online customer review intention to transact
Abstract
The purpose of this study was to determine whether perceived ease of use, perceived risk and online customer review affected the intention to transact on traveloka application users in Semarang. This type of research was the quantitative research. The population in this study was the people who lived in Semarang, as the users of the Traveloka application. Since the number of population was not known with certainty, the sample was determined by using the statement of Hair et.al to obtain 170 respondents. The research instrument used a questionnaire, and analyzed using the multiple linear regression analysis. The results showed that the perceived ease of use, perceived risk and online customer review a significant effect on the intention to transact in traveloka applications.References
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https://dataindonesia.id/ekonomi-digital/detail/pengguna-ecommerce-ri-diproyeksi-capai-19647-juta-pada-2023
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Susilo, W. T., ariyanti, M., & Sumrahadi. 2017. Pengaruh Daya Tarik Promosi, Persepsi Kemudahan, Persepsi Kemanfaatan Dan Harga Terhadap Minat Beli E-Toll Card Bank Mandiri. e- Proceeding of Management, 25-31
Zhu F, Zhang X. 2010. Impact of online consumer reviews on Sales: The moderating role of product and consumer characteristics. J Mark. 74(2):133–148. doi:10.1509/jmkg.74.2.133.
Arbaini P. 2020. Pengaruh Consumer Online Rating Dan Review Terhadap Keputusan Pembelian Pada Pengguna Marketplace Tokopedia. J Bisnis dan Manaj. 7(1):25–33. doi:10.26905/jbm.v7i1.3897.
Chen Y, Xie J. 2008. Online consumer review: Word-of-mouth as a new element of marketing communication mix. Manage Sci. 54(3):477–491. doi:10.1287/mnsc.1070.0810.
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018). Mobile Shopping Apps Adoption and Perceived Risks : A cross Country Perspective Utilizing The Unified Theory of Acceptance and Use of Technology. Computers in Human Behavior, 86, 109–128.
Cita, C. S. (2018). Faktor-faktor yang Mempengaruhi Penggunaan Layanan Go-pay pada Pelanggan Maupun Pengemudi Go-jek. Akuntansi, 19–20.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.
Elsa, S., & Bulan, P. (2019). Pengaruh Persepsi Kemudahan Menggunakan E-wallet dan Persepsi Manfaat Serta Promosi Terhadap Minat Beli Ulang Saldo E-Wallet Ovo. Journal Ilmu Administrasi Bisnis, 1–9.
GDP Venture. (2017). E-Commerce Compare to Retail. Retrieved September 13, 2018, from www.gdpventure.com
Haidari, M. B., & Tileng, K. G. (2018). Analisa Faktor-Faktor Berpengaruh pada Penggunaan Go-Pay. Jurnal Informatika Dan Sistem Informasi (JUISI) Universitas Ciputra, 04(01), 10–15.
Hair et al. 2010. Multivariate data analysis. 7th edition. New Jersey : Pearson Education Inc.
Harli, I. I., Mutasowifin, A., & Andrianto, M. S. (2021). Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 4(4), 558– 572. https://doi.org/10.31842/jurnalinobis.v4i4.205
https://databoks.katadata.co.id/datapublish/2022/12/16/survei-populix-traveloka-aplikasi-perjalanan-online-paling-banyak-disukai-konsumen
https://databoks.katadata.co.id/datapublish/2023/09/20/pengguna-internet-di-indonesia-tembus-213-juta-orang-hingga-awal-2023
https://dataindonesia.id/ekonomi-digital/detail/pengguna-ecommerce-ri-diproyeksi-capai-19647-juta-pada-2023
https://id.wikipedia.org/wiki/Kota_Semarang
https://wearesocial.com/id/blog/2018/01/digital-2018/
Istighafardani, V., & Setyorini, R. (2017). Pengaruh Perceived Usefulness, Perceived Ease of Use dan Perceived Risk terhadap Intention to Transact pada Aplikasi Tiket. com di Indonesia.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision- making model in electronic commerce: The role of trust, perceived risk, and their anteced ents. Decision Support Systems, 44(2), 544–564.
Kotler, P., & Keller, K. L. 2014. Manajemen pemasaran Edisi 13 jilid 1. Jakarta: Erlangga.
Lloyd, Harris C. and Mark M. H. Goode (2004), “The four levels of loyalty and the pivotal role of trust: a study of online service dynamics”, Journal of Retailing, 80, (2).
Loanata, T., dan Tileng, K.G., (2016). Pengaruh Trust dan Perceived Risk Pada Intention to Use Menggunakan Technology Acceptance Model (Studi Kasus pada Situs E-commerce Traveloka).
Rohmatulloh, C., & Sari, D. (2019). Pengaruh Online Customer Review Terhadap Minat Beli Dengan Kepercayaan Sebagai Variabel Intervening Pada Shopee. Tjyybjb.Ac.Cn, 3(2), 58– 66.
Saputro, B. D., & Sukirno. 2013. Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Kecemasan Berkomputer Dan Kualitas Layanan Terhadap Minat Menggunakan Internet Banking.
Suhir, M., Suyadi, I., & Riyadi. (2014). Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online (Survei terhadap Pengguna Situs Website www.Kaskus.co.id). JAB - Jurnal Administrasi Bisnis, 8(1), 1–10.
Susilo, W. T., ariyanti, M., & Sumrahadi. 2017. Pengaruh Daya Tarik Promosi, Persepsi Kemudahan, Persepsi Kemanfaatan Dan Harga Terhadap Minat Beli E-Toll Card Bank Mandiri. e- Proceeding of Management, 25-31
Zhu F, Zhang X. 2010. Impact of online consumer reviews on Sales: The moderating role of product and consumer characteristics. J Mark. 74(2):133–148. doi:10.1509/jmkg.74.2.133.
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