THE EFFECT OF PROMOTIONS, LOCATION, AND FACILITIES ON THE DECISION TO PURCHASE SUBSIDIZED HOUSES AT PT FOR

Abstrak

Introduction/Main Objectives: This study aims to find out how much Promotion, Location and Facilities Influence on the Decision to Purchase Subsidized Houses at PT Fritz Orlando Realty. The sampling technique used in this study is using the nonprobability sampling technique and using the entire number of samples into a population because the number of the population is small, namely 82 respondents. Data testing is used with SPSS software version 26.The data analysis techniques used are validity tests, reality tests, classical assumption tests, statistical tests and hypothesis tests. Based on the hypothesis test (Test t) Promotion has a positive but insignificant effect on the decision to buy subsidized houses at PT. Fritz Orlando Realty, where indigoi thitung 1.824 > ttabel 1,664 and the resulting significance of 0,072 < 0,05, then H0 is rejected and H1 is accepted. Location has a positive and significant effect on the decision to buy subsidized houses in PT. Fritz Orlando Realty, where the value of thitung 2.156 > ttabel 1,664 and the resulting significance value is 0.034 < 0.05, then H0 is rejected and H2 is accepted. Facilities have a positive and significant effect on the decision to buy subsidized houses at PT. Fritz Orlando Realty, where the value of thitung 4.004 > ttabel 1,664 and the resulting significance value is 0.000 < 0.05, then H0 is rejected and H3 is accepted. The results of the study show that Test F Promotion, Location and Facilities have a positive and significant effect simultaneously on purchase decisions with a value of Fhitung 23.128 > Ftabel 2,72 and significance Fsig 0,00 < 0,05.